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From Sidewalk to Search Bar: The Urgent Case for Going Digital

The storefront is no longer the only window into your business. Whether you’re running a neighborhood bakery or an independent clothing boutique, your physical location is just one layer of how people find, judge, and decide to engage with you. In the past, visibility was about street corners and signage. Today, it’s about search bars, smartphones, and fast-scrolling thumbs. A digital presence doesn’t just complement your brick-and-mortar operation—it multiplies its power, acting as a signal, a filter,