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The Small Business Survival Guide: Fix These Mistakes Before They Cost You
Launching a small business is exciting — but it’s also a minefield of hidden pitfalls that can silently erode success. Many first-time founders mistake enthusiasm for readiness, or activity for progress. The good news: nearly all of these missteps are avoidable with structure, clarity, and early system design. Below, we’ll map the most common mistakes, show you how to sidestep them, and share tools that help you operate like a pro from day one. 1. Mistake #1: Skipping Strategic Foundations The
From Sidewalk to Search Bar: The Urgent Case for Going Digital
The storefront is no longer the only window into your business. Whether you’re running a neighborhood bakery or an independent clothing boutique, your physical location is just one layer of how people find, judge, and decide to engage with you. In the past, visibility was about street corners and signage. Today, it’s about search bars, smartphones, and fast-scrolling thumbs. A digital presence doesn’t just complement your brick-and-mortar operation—it multiplies its power, acting as a signal, a filter,